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Better Bovine was founded on the belief that beef jerky could be a gourmet snack. Commonly associated with subpar cuts of meat, sugary marinades, and excessive additives, their goal is to challenge the status quo and redefine what quality beef jerky can be. ​They source wagyu beef exclusively from ethical, sustainable farmers who raise 100% grass-fed and grass-finished cattle. Using high-quality cuts with no marinades, additives, or preservatives, they produce a beef jerky that has an unparalleled taste, a more tender mouthfeel, and a distinct flavour profile that celebrates the meat itself.