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The Franco Pacenti winery is situated at the base of Montalcino Hill, on its northeastern slope, in the Canalicchio basin – a classic and historically significant region, well-regarded for its wine-making qualities. Established in the 1960s by Rosildo, the patriarch of the family, the winery remains under the stewardship of the Pacenti family, now led by Franco Pacenti and his children Lisa, Serena, and Lorenzo – the third generation of a family that takes immense pride in its heritage while simultaneously embracing the future, never losing sight of its core values and traditions.

The estate encompasses a total area of 36 hectares, with 10 hectares dedicated to vineyards. The sole grape variety cultivated here is Sangiovese, which serves as the basis for producing the Rosso di Montalcino DOC, the Brunello di Montalcino DOCG, and the Brunello di Montalcino DOCG Riserva. These wines are characterized as both elegant and robust, reflecting the perfect blend of traditional wisdom and modern technology, serving as an authentic expression of the land and the people dedicated to its cultivation.